The name Primero comes from Spanish and means leadership and encouragement. These concepts also represent the core values ​​of our company, which are ambition, courage, energy and freedom of movement. Our goal is to use these values ​​in our daily work as well as in customer communication as a way to always provide our customers with a reliable and friendly service. In our daily work, we are committed to helping you eliminate the worries of buying a car and making the whole process an enjoyable and smooth journey with first-class service.

Freedom to move!

We are constantly moving somewhere - motion, which is also one of man's deepest existential needs. This is the freedom we all need. When offering a premium car loan, Primero does not limit you, but puts flexibility and your preferences first. Our deep desire is to give you the freedom and independence that is one of the most important values ​​in today's fast-changing world.

Eleving Group

Primero Finance OÜ is a part of the international company Eleving Group, which was founded in 2012. Today, the Eleving Group has developed into a strong player internationally - in 2020 and 2021, the Financial Times recognized the Eleving Group as one of the fastest growing companies in Europe

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