The name Primero comes from the Spanish language and means leadership and taking the lead. These concepts also represent the core values ​​of our company, which are ambition, courage, energy, and freedom of movement. Our goal is to use these values ​​both in our daily work and in our customer communication as road signs, with the help of which we can always offer our customers reliable and friendly service. In our day-to-day work, we are committed to helping to eliminate the concerns associated with buying a car and using first-class service to make the entire process an enjoyable and smooth journey. Freedom to move! We are constantly on the way somewhere - in movement, which is also one of the deepest human existential needs. This is the freedom we all need. By offering a premium car loan, Primero does not limit you but is mostly based on flexibility and your preferences

Our team

Learn more about our team and join us!

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Our partners

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If you are a vehicle dealer, becoming a Primero partner will allow your customers to get a reliable financial partner and various privileges for their company

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We care for integrity, compliance, and ethics, and we believe part of building a culture of trust is learning to speak up when something’s not right so that we can address the problem.
TrustLine is Primero's parent company's Eleving Group whistleblowing system, where Primero employees and external stakeholders can report suspected, experienced, or witnessed misconduct securely and confidentially. TrustLine is designed, established, and operated in a manner that ensures the completeness, integrity and confidentiality of the information and prevents access thereto by non-authorized persons.

When to report a misconduct via TrustLine

We encourage you to report any misconduct relating to:

  • Violation of business ethics and standards by Primero or third parties representing Primero;
  • Violation of the Primero policies and values related to management practices, business conduct, or behavior;
  • Concerns regarding questionable accounting, internal controls, auditing, and financial reporting, or deliberate acts to unjustly obtain unauthorized benefits, such as money, property, or services;
  • Concerns regarding Primero involvement in Human Rights abuses or violations, as well as business conducts or behaviors in breach of respect for Human Rights;
  • Significant violations related to antitrust or fair trading, espionage or sabotage, and information security violations.

You don’t have to have all the details or be sure that something is wrong to raise an integrity concern. You can trust that we’ll treat your reports seriously, fairly, and promptly and take action if something needs to be fixed. If you choose to, the report can be completely anonymous.
Please note that TrustLine should not be used for reporting customer complaints. Please use the Customer Service contacts for reporting such concerns.

Anonymity and Anti-Retaliation

Eleving Group does not tolerate discrimination or retaliation against persons who, in good faith, make a report or participate in an investigation. Therefore, we use effective, confidential, and secure reporting channels and by ensuring that whistle-blowers are protected effectively against retaliation. If you believe that you have been retaliated against for reporting or participating in an investigation, you should immediately inform us via TrustLine. All such reports will be investigated confidentially.
 For more information, please see Eleving Group’s Whistleblowing policy.

Report a misconduct via TrustLine