The name Primero comes from the Spanish language and means leadership and taking the lead. These concepts also represent the core values ​​of our company, which are ambition, courage, energy, and freedom of movement. Our goal is to use these values ​​both in our daily work and in our customer communication as road signs, with the help of which we can always offer our customers reliable and friendly service. In our day-to-day work, we are committed to helping to eliminate the concerns associated with buying a car and using first-class service to make the entire process an enjoyable and smooth journey. Freedom to move! We are constantly on the way somewhere - in movement, which is also one of the deepest human existential needs. This is the freedom we all need. By offering a premium car loan, Primero does not limit you but is mostly based on flexibility and your preferences

Our team

Learn more about our team and join us!

View open positions

Our partners

You are a vehicle seller? Become our partner and increase your sales starting now

If you are a vehicle dealer, becoming a Primero partner will allow your customers to get a reliable financial partner and various privileges for their company

Become our partner